EMCS Academy has designed the Award in Social Media Strategy and Management (a higher education programme) in view of the fact that the Social Media Revolution presents major opportunities (but also threats) to companies and organisations of all sizes and across all sectors.
While many have responded by setting up social media channels (e.g. Facebook, Twitter, LinkedIn etc.), few have developed an integrated and coordinated social media strategy for building sustained growth and competitiveness.
The need for organisations to move from an ‘experimental’ stage to a much deeper level of social media engagement is now widely accepted. Indeed, many observers are already arguing that the concept of social media itself has become dated. What is required is for companies to become ‘social businesses’.
The Award covers the key issues involved in developing, implementing and proactively managing an effective social media strategy for building sustained customer and competitive advantage. A ‘business first’ approach is adopted ensuring that the social media actions and initiatives you implement are fully aligned with and supportive of core business goals and objectives. A key focus is the use of agreed KPIs and targets to measure on-going social media performance and business impact.
Given the dynamic nature of social media, course content is fluid and flexible to reflect the rapidly changing social media landscape.
Modules | Dates | Time |
Module 1 – Strategy Development and Performance Measurement MQF/EQF Level 5 CPD Award, 2 ECTS | 17/01/2023 19/01/2023 24/01/2023 31/01/2023 | 14.00-17.15 |
Module 2 – Strategy Implementation, from Social Media to Social Business MQF/EQF Level 5 CPD Award, 2 ECTS | 2/02/2023 6/02/2023 21/02/2023 28/02/2023 | 14.00-17.15 |
The course will be delivered using a blend of approaches to ensure a unique learning and development model that enables the learner to learn the general framework of the subject and then apply what is learnt to real life cases.
The course is carefully designed to tackle the theoretical framework by exploring the key principals of Social Media, Strategy and Management and is then supplemented by providing the participant with other resources and hands on experience to practice the key elements of the course.
The Academy will make available a number of support mechanisms including notes and handouts, assignments and online resources in order to support participant progress on the course.
A summative assessment shall be used to award the customized award – this is done so the individual learning is assessed against a particular specification or standard. The summative assessment will take place at the end of the course when the students would have covered all the material, covering all learning outcomes. The qualifications obtained will provide evidence that the student has obtained the knowledge, skills and competencies as described in the course description and to the level awarded.
Grading: A (80-100%); B (65-79%); C (50 – 64%); F (0-49%)
This course is made up of 1 live session and 7 online sessions, over a 6-week period (part-time).
EMCS Academy, Level 2, Regional Business Centre, University Heights, Msida.
The course will be delivered in English.
A good working knowledge of the English language
Experience in Sales and Marketing or Managerial Experience would aid participants to take full benefit of the course.
At the end of the module the learner will have acquired the responsibility and autonomy to:
At the end of the module/unit the learner will have been exposed to the following:
At the end of the module/unit the learner will have been exposed to the following: