Award in Social Media Strategy and Management

The course will be delivered using a blend of approaches to ensure a unique learning and development model that enables the learner to learn the general framework of the subject and then apply what is learnt to real life cases.

The course is carefully designed to tackle the theoretical framework by exploring the key principals of  Social Media, Strategy and Management and is then supplemented by providing the participant with other resources and hands on experience to practice the key elements of the course.

The Academy will make available a number of support mechanisms including notes and handouts, assignments and online resources in order to support participant progress on the course.

A summative assessment shall be used to award the customized award – this is done so the individual learning is assessed against a particular specification or standard. The summative assessment will take place at the end of the course when the students would have covered all the material, covering all learning outcomes. The qualifications obtained will provide evidence that the student has obtained the knowledge, skills and competencies as described in the course description and to the level awarded.

Grading: A (80-100%); B (65-79%); C (50 – 64%); F (0-49%)

This course is made up of 1 live session and 7 online sessions, over a 6-week period (part-time).

EMCS Academy, Level 2, Regional Business Centre, University Heights, Msida.

The course will be delivered in English.

A good working knowledge of the English language

Experience in Sales and Marketing or Managerial Experience would aid participants to take full benefit of the course.

MQF/EQF Level 5 – 1 ECTS

Learning Outcomes

At the end of the module the learner will have acquired the responsibility and autonomy to:

• Undertake a Social Media Landscape Analysis and Digital Internal Audit
• Develop a basic Social Media Strategy for an organisation
• Assess and use Social a number of Media Management Tools
• Use brainstorming techniques and focus groups to generate a social media vision
• Use social medial monitoring tools to monitor company reputation on social media channels
• Adopt KPIs to determine social media strategy effectiveness
• Understand the basic use of the Balanced Scorecard approach
• Use appropriate data to assess social media strategy performance
• Distinguish the essential elements when setting up a social media strategy
• Choose the best options from Social Media Management Tools
• Choose the most appropriate social media KPIs for different scenarios

At the end of the module/unit the learner will have been exposed to the following:

• Social Media Listening System
• Social Media Landscape analysis
• Performance Management for Social Media Campaigns

MQF/EQF Level 5 – 3 ECTS

• Strategy Implementation
• Social Customer Service
• From Social Media to Social Business

Learning Outcomes

• Critically evaluate an Inbound / Content Marketing Strategy
• Perform a basic social media audit
• Assess the cost and benefits of different social customer service tools
• Construct a project plan for the implementation of a social media strategy
• Develop a basic Inbound/Content Marketing Strategy and identify the elements required
• Perform Social Customer Service Audit
• Deliver a presentation based on different options relating to social media channel management
• Develop a project plan for the implementation of a social media strategy
• Distinguish the Key Success Factors in Effective Social Media Channel Management
• Choose the most appropriate social customer service tool based on company requirements
• Determine the do’s and don’ts of social customer services

At the end of the module/unit the learner will have been exposed to the following:

• Inbound/Content Marketing Strategy development methodology
• Social Customer service strategy design and implementation
• Social Customer Service Tools
• Effective Project Management techniques